Although enterprises commonly utilize business intelligence (BI) tools against structured data for analysis and decision making, leading organizations recognize that they must take a more holistic view of their information assets and find ways to creatively analyze the exponentially growing universe of unstructured content:

• Internal information assets: contracts, press releases, filings, forms, call center notes, medical records, insurance claims,
• External consumer generated content: web content, online forums, product review sites, and emails.

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