http://bioitalliance.org/blogs/clarabridge/atom.aspxCommunity Server2007-01-09T18:31:00Zhttp://bioitalliance.org/blogs/clarabridge/archive/2007/02/08/128.aspx2007-02-08T19:32:00Z2007-02-08T19:32:00Z<H2>The best way to understand your patients<BR>......is to listen to your patients. </H2><STRONG>&gt;<A href="http://www.clarabridge.com/events/webinar_reg_pharma.php">February 15th, 2007, 1:00pm-1:45pm</A> (EST)</STRONG><BR> <P></P> <P>Your customers share their thoughts and opinions about your company and your products everyday - in online support forums, surveys, call-center notes and in medical transcripts. Since much of this information is in a text based format, the typical approach taken to research this information was to pay a team to scour the web and documents and react to the incoming information on an ad-hoc, manual basis. </P> <P><A href="http://www.clarabridge.com/events/webinar_reg_pharma.php">Join us for our most requested webinar</A> to learn how Clarabridge automatically harvests and analyzes this array of unstructured textual information to:</P> <UL> <LI>Assess attitudes and perceptions about your company and its products. <LI>Gain insight into consumer buying habits, what drugs are needed and price points. <LI>Determine causes for switching behaviors to other products. </LI></UL><img src="http://bioitalliance.org/aggbug.aspx?PostID=128" width="1" height="1">Clarabridgehttp://bioitalliance.org/members/Clarabridge.aspxhttp://bioitalliance.org/blogs/clarabridge/archive/2007/01/09/112.aspx2007-01-09T20:43:00Z2007-01-09T20:43:00Z<P align=left><FONT face=Arial color=#000000 size=2>Although enterprises commonly utilize business intelligence (BI) tools </FONT><FONT face=Arial color=#000000 size=2>against structured data for analysis and decision making, leading </FONT><FONT face=Arial color=#000000 size=2>organizations recognize that they must take a more holistic view of their </FONT><FONT face=Arial color=#000000 size=2>information assets and find ways to creatively analyze the exponentially </FONT><FONT face=Arial color=#000000 size=2>growing universe of unstructured content:</FONT></P> <UL> <LI> <DIV align=left><FONT face=Arial color=#000000 size=2><STRONG>Internal information assets</STRONG>: contracts, press releases, filings, forms, call center notes, medical records, insurance claims, </FONT></DIV></LI> <LI> <DIV align=left><FONT face=Arial color=#000000 size=2><STRONG>External consumer generated content</STRONG>: </FONT><FONT face=Arial color=#000000 size=2>web content, online forums, product review sites, and emails.</FONT></DIV></LI></UL> <P align=left><FONT face=Arial color=#000000 size=2>.</FONT></P><img src="http://bioitalliance.org/aggbug.aspx?PostID=112" width="1" height="1">Clarabridgehttp://bioitalliance.org/members/Clarabridge.aspxhttp://bioitalliance.org/blogs/clarabridge/archive/2007/01/09/111.aspx2007-01-09T20:31:00Z2007-01-09T20:31:00Z<P align=left>We spend 80% of our time wading through search results only to get pieces of the answer to our question. Knowledge workers have to read every relevant document to find a precise answer. With our unstructured data sources growing exponentially, we are simply missing too many insights and issues. <A href="http://www.clarabridge.com/resources/downloads/cmp_overview.pdf">How do we flip that paradigm, and allow our people to spend 80% of their time making fact based decisions from unstructured data?</A></P><img src="http://bioitalliance.org/aggbug.aspx?PostID=111" width="1" height="1">Clarabridgehttp://bioitalliance.org/members/Clarabridge.aspx