Business Situation
A leading Biotechnology and Nanotechnology company, that develops proprietary polymer materials and products for a broad range of applications, was looking into taking their branding and marketing efforts to the next level.
iLink Solution
Ø Design a new Company Logo that portraits client’s identity and exudes the company message
Ø Develop a state of art , highly targeted Website to support the marketing program including website maintenance and updates
Ø Design Corporate Brochure to help communicate the message and help coagulate the branding efforts of our client.
Ø Corporate Presentation targeted towards different audience types – investors, clients, scientists or others
Ø 3D animated movie of their ‘Proteomic processor and Protein Microchip’ product offering
Ø Design Conference Collateral to communicate the benefits of their products and services in a compact and terse manner
Ø Strategizing and implementing E-mail Marketing and Web Marketing including SEO, Viral Marketing, Strategic Web Partners, Internet Press Release etc
Ø Put together a Corporate Design Document with guidelines
Results:
Ø Branding initiatives well received by all the intended audiences
Ø Website with the ability to support marketing program
Ø Easily explain Scientific information thru 3D demos that can be used as instructional materials in Educational Institutions
Ø Increase in Website traffic
Business Value:
Ø Corporate logo and design document that reflect client’s outlook
Ø Premium quality presentation that adds value to your message
Ø Easy to showcase all the IP owned or created by the client
Ø Animated processes or scenarios help explain technical information easily
Ø Lead generation through the online registration process
Technology Used
ASP, .Net, 3D-Studio Max, Macromedia Flash, Adobe Photoshop, Illustrator, eMarketing tools
Testimonial
iLink has done a fantastic thorough work and met very tight timelines. I will use their services again and I am one happy client - From the VP of Sales and Marketing of our client.